Ideal Customer Profile (ICP)
Ideal Customer:
Impact AI Inc’s ideal customer is likely a business or organization that is looking to integrate AI solutions to enhance their operations while maintaining human oversight and ethical standards. These customers value technical robustness, privacy, transparency, diversity, and social well-being. They are interested in leveraging AI to empower their workforce rather than replace it, focusing on inclusive and fair AI solutions that benefit society and the environment[1].
Not Ideal Customer:
Conversely, customers who are primarily interested in using AI for profit maximization without regard for ethical considerations or those looking to replace human oversight with automated systems might not align well with Impact AI Inc’s values. Organizations that do not prioritize privacy, transparency, or fairness in their operations may also not be ideal partners for Impact AI Inc[1].
Manifesto
Impact AI Inc’s manifesto centers around driving transformation through responsible AI development. The company is committed to creating AI systems that empower humans by ensuring human agency and oversight. Their mission emphasizes technical robustness, safety, privacy, transparency, and fairness. They aim to develop AI as a trustworthy and beneficial tool for humanity, focusing on societal and environmental well-being rather than just efficiency or profit[1].
Broadway Show: Sales & Marketing Activities
While specific weekly sales and marketing activities of Impact AI Inc are not detailed in the search results, we can infer from their mission and industry practices that their strategies likely involve:
- Educational Workshops and Programs: Offering bespoke AI workshops tailored to help businesses become AI-first companies[4].
- AI-Driven Personalization: Utilizing AI to create personalized marketing campaigns that resonate with individual customer needs and preferences[3][6].
- Engagement with Innovators: Collaborating with a global ecosystem of tech innovators and thought leaders to stay at the forefront of AI advancements[4].
- Customer Feedback Integration: Using AI tools to analyze customer feedback for continuous improvement of services and products[3].
- Dynamic Targeting: Employing generative AI for dynamic audience targeting and segmentation to optimize marketing strategies[8].
FROM Impact Ai INC Pitch Deck
Target Market / RTM
$48 Bn
Total Addressable Market
1.8 Million US Non-Profits
$6.8Bn
Service Addressable Market
200k – 270k Non-Profit Social Services
$6.8B
SAM
$407M
SOM
$407M
Serviceable Obtainable market
15K Non-Profit Social Services (≥ 10M Revenue)
These activities align with their manifesto by promoting responsible AI usage that enhances human capabilities while ensuring ethical practices.
Citations:
[1] https://impactaiinc.com/mission-statement/
[2] https://www.copy.ai/blog/ideal-customer-profile
[3] https://blog.evolv.ai/revolutionizing-customer-engagement
[4] https://impactai.com
[5] https://terminus.com/harnessing-the-power-of-ai-a-new-frontier-in-sales-and-marketing/
[6] https://blog.aspiration.marketing/en/ai-impact-on-customer-segmentation-targeting
[7] https://help.impact.com/en/support/solutions/articles/48001234647-impact-com-ai-explained
[8] https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/ai-powered-marketing-and-sales-reach-new-heights-with-generative-ai